Our Mission

Reali is all about change, thinking differently and fairness in an unfair world. We’ve created a unique real estate business that puts customers first, and takes the home buying, selling and ownership experience to new levels. We bring Buyers and Sellers together around open communication and fair home prices, making the entire process as frictionless, transparent and financially rewarding as possible. Our modern, innovative technology empowers and informs our customers while accommodating their mobile lifestyles.

We believe in long-standing relationships that endure beyond the point when closing docs are signed. We care about our customers’ entire homeownership experience, and stay involved via support, analysis and information related to their specific transaction. Reali is a partner for life.

Reali Beginnings

Our founders have spent the last two decades buying, selling, renting, building, managing and investing in virtually every type of residential and business structure. During this time, we learned a thing or two about the real estate system and came to the following conclusion: It had to change. We formed Reali to rebuild the system from the ground up. A new system, engineered around real information, real communication, real technology and real expertise. The result? Really happy Buyers and Sellers. You could say we’ve put the “real” back in real estate…Reali.

A Reali Great Team

Our goal when forming Reali was to blend the best in real estate and technology know-how to develop premium solutions and services for our customers. We aren’t just Real Estate Agents (National Association of Realtors™) who dabble in technology, or visa-versa. We are real estate experts and proven technologists working together to unveil a new paradigm for today’s Buyers and Sellers.

Executive Team

Amit Haller
Co-Founder & CEO
With nearly three decades of leadership experience, Amit’s unique background blends real estate, technology and entrepreneurship, positioning him perfectly to lead Reali’s efforts to re-define the real estate process.
Amit’s Profile
Ami Avrahami
Co-Founder & CPO
A law graduate and multi-disciplined professional, Ami has 15 years of experience in consumer-based Web/Mobile platforms and capital allocations. His driven and hands-on style keeps Reali at the forefront of real estate innovation.
Ami’s Profile
Tyler Baldwin
Tyler is a strategic go-to-market leader with extensive experience successfully launching global products at scale. He leads the sales, marketing, and operations teams with a focus on building Reali's rapidly expanding operations.
Tyler’s Profile

Reali Great Investors

Investment Network

Haim Amit
Dan Fishback
Warren Weiss
Susan Whiting
Raj Vaswani
William Elmore
Alex Ott
Willie Tejada
Scott & Josie Chernoff
Scott Lang
Aimee Paquin
Yuda Doron

Join Our Team

Become a part of something different. An entirely new formula for real estate success, with a dash of reality sprinkled in for good measure. We’re looking for experienced real estate and technology professionals with an entrepreneurial spirit and the desire to affect people’s lives in truly powerful ways. Check our Careers page for current openings.